Recently EASC was approached by Cow Wow to try their new milk (we weren't paid). Its basically supposed to taste like the milk at the bottom of the cereal bowl without all the sugar. I was intrigued. Momufuku in NYC has a dish very similar to this which was a huge hit. Honestly I don't eat cereal...like at all but I wanted to know what the target consumer a kid would think. So the worlds least professional taste tests began. Most kids really liked the milks. I was told that the fruity one was "too pink" by one boy. But overall both the children and most of their parents liked it. Most said that if it was in stores they would buy it. I actually tried it and it tasted like it was advertised...like cereal flavored milk. Please share your thoughts if you have tried it!